KLM was looking for a way to highlight their high end collection of on board duty free. However the production budget was a little more modest than the luxury products on offer. The commercial is updated bi-monthly, but with no possibility for reshoots and only the catalogue photography available we came up with this pragmatic but 'luxurious' solution.
Production: 3rd Eye Productions
Art Direction: Victor Mulder
DOP: Ties Versteegh / RED Dragon
Client: KLM Inflight Retail & Media